Post Confederations Cup: Cape Town is ready to welcome the world!
Cape Town may not have been a host city to the 2009 FIFA Confederations Cup, but the city is sharing in the afterglow of the Confederations Cup and getting geared up to host the next major FIFA event in the run-up to the 2010 FIFA World Cup, the final draw in December 2009.
Successes and learnings around the Confederations Cup have been noted – as has the new level of national pride, emotion and energy around soccer – as Cape Town prepares to showcase herself to the world.
“Bafana Bafana’s outstanding performance in the Confederations Cup tournament has been a real ego boost for South Africans,” says Cape Town Tourism CEO Mariëtte du Toit-Helmbold, “and this positive mood is bound to enhance the enthusiasm for Cape Town’s hosting of the final draw in December this year. It’s clear now too that the 2010 FIFA World Cup really is around the corner and that we are indeed ready to welcome the world!”
On June 11 2009, with just one year to go until the 2010 FIFA World Cup kick-off, Cape Town Tourism launched a mini-site, www.capetown.travel/2010. Traffic to the site has been significant with many visitors from around the world already planning their trip to the Mother City for 2010.
Cape Town Tourism is calling on the people of Cape Town to Live It, Love It, LOUDER by getting ready for the final draw and the 2010 FIFA World Cup itself by making soccer a part of their lifestyle.
“Local citizens are central to the success of the event. Getting to local games and absorbing the energy, reading up on the rules, learning how to play the vuvuzela – it is all part of soccer fever as we prepare for June 11 2010,” enthuses Du Toit-Helmbold. “The warmth and hospitality of the people of Cape Town will be the most memorable part of our World Cup visitor experience. This is a first for Africa, South Africa and Cape Town – let us do ourselves and our country proud.”
Cape Town Tourism expects a good influx of visitors between now and the World Cup as they encourage visitors to extend their stay in Cape Town and surrounding areas.
“In the preliminary surveys done, four out of five expected visitors to the World Cup have indicated that they wish to stay in Cape Town,” says Du Toit-Helmbold. “We are positioning Cape Town as the lifestyle capital of the event and working hard with the industry to ensure that we have the capacity to host visitors and can meet the high standards expected from a world-class host city.”
Cape Town Tourism, however, cautions against over-pricing and unrealistic expectations: “The legacy of the World Cup is in our hands, we must manage it responsibly and realistically.”
Live it! Love it! LOUDER!
Between now and the final draw, Cape Town Tourism will roll out the next phases of our Live it, Love it, LOUDER campaign. We urge all Capetonians to get involved with the activities we'll be organising in their areas. Dates and happenings will be communicated via our website, local radio stations and press releases.
Cape Town Tourism calls on the people of Cape Town to Live it, Love it, LOUDER by getting ready for the final draw and the 2010 FIFA World Cup itself by making soccer a part of their lifestyle.
Keeping up with all the Confederations Cup action
Any way you look at it, the Confederations Cup was a dress rehearsal for 2010 – and a hugely successful one at that!
Cape Town Tourism’s 2010 mini-site has been following all the action, updating a results table and publishing photo essays of matches. Some of the highlights have been:
• The Confederations Cup Opening Ceremony
• Italy vs Brazil
• South Africa vs Brazil
• South Africa vs Spain
• Confederations Cup Closing Ceremony and Final Match
Check out all the features of our 2010 mini-site
If you haven’t visited our 2010 mini-site yet, there are a whole lot of fun features that you should check out. Upload your YouTube fan videos to our interactive video portal, and explore the city’s major attractions and 2010-related events through our interactive Google Map.
See what soccer fans from around the world have to say on our Twitter feed, where you’ll find 2010-related Twitter posts from countries across the globe. You can also check out a slideshow of the exciting new Green Point Stadium, and follow its various stages of construction.
On our 2010 blog, you can keep up with all the news as Cape Town gears up for 2010. You’ll also find frequently asked questions on topics such as stadiums, tickets, transport and volunteering.
Check out our accommodation section where you can choose from nearly 1000 establishments to book your accommodation for 2010. We have a number of guides to getting around Cape Town, entertainment hotspots
and what to see and do in the Mother City.
A news feed of all 2010-related news from South African news outlets, as well as an email newsletter and notification service, will keep fans up to date with the latest 2010 news and events relating to Cape Town.
Cape Town Tourism members can download presentations and membership information on our Member Zone, and visitors can check out the top 100 attractions to visit while at the 2010 World Cup.
In your own words
As members of Cape Town Tourism, we would love you to contribute to our blog. If you would like to write a guest blog(s) for us, please email 2010@capetown.travel.
Booking enquiries
2010 is around the corner! Cape Town Tourism would love to assist you in planning your World Cup experience. Please enquire here.
